HOW WE COLLECT THE INFORMATION
There are many ways that Alpha Performance obtains information from you: (1) via signup on any Alpha Performance website(s); (2) from an online, email, retail, fax or telephone purchase; (3) from navigational information about where visitors go on our website; (4) when you enter an Alpha Performance sweepstakes/giveaway; (5) anytime you submit a business reply, product, or warranty card; (6) when you sign up at an Alpha Performance Store or Alpha Performance Vault; (7) upon contacting customer service to request Alpha Performance communications; and (8) upon signing up at an event.
THE INFORMATION WE COLLECT
When you register on-line to receive our product information, you will need to provide us with your name, address and e-mail address. When you make a purchase through Alpha Performance’s website, you also will need to give us your telephone number and credit card number so we can process your payment and contact you in the event of any problems with delivery. When you order through Alpha Performance’s website, we collect your name, billing address, shipping address, email address, phone number(s) and credit card number (with expiration date) or gift card number. If you contact our customer service department, you may need to provide us with additional information so that we can respond to your questions or concerns as completely and thoroughly as possible.
In order to provide users and subscribers with the most efficient and enhanced service and to better understand your preferences, we may request your gender, year of birth, sports of interest, shopping preference and product interest. Whether or not you provide this information is entirely up to you.
We also may collect additional non-personally identifiable information (for example, browser version, IP address) which will provide information regarding the general use of our website. The navigational information allows us to see which areas of our website are most visited and helps us improve the quality of your online experience by recognizing and delivering more of the most desired features and services.
HOW WE USE THE INFORMATION
We will primarily use your personal information to provide products and services to you, for example:
- To administer a contest, promotion, survey or other site feature and to provide you with the relevant products or services (for instance to deliver a prize you may have won in a contest).
- To send you information/materials via e-mail or mail about products, offers and news we think could interest you. This information may relate to products, offers and news of Alpha Performance.
- To analyze visits to the website and learn about the interests of our visitors in the aggregate, so we can improve our products and services and deliver the best user experience.
- For customer service purposes, such as following up on customers who have not checked out their abandoned shopping carts or to see if there was a problem with their use of the site.
The information obtained from registration on-line is utilized to improve your web experience with Alpha Performance by enabling you to obtain a faster checkout for purchases and/or opt-in to receive occasional e-mails, which provide you with the latest and greatest information regarding Alpha Performance and its products.
The information obtained during an online purchase process is used only to complete the order online, to confirm the order and shipment of the order via email and customer service purposes. You may, upon placement of an order, opt to allow Alpha Performance to save the information for a speedier checkout process the next time. Your payment information is then stored only for the purposes of faster checkout and is not used for any other purpose.
- Remember the items in your shopping basket
- Recognize you when you return to our website
- Analyze visitor behavior
You can choose to have your computer warn you each time a cookie is being sent or you can choose to turn off all cookies. You do this through your browser settings. Please note, however, that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our website.
We also work with other companies who use tracking technologies, including web beacons, to serve ads on our behalf across the internet. These companies may collect non-personally identifiable information about your visit to our website about your interaction with our communications, including advertising and e-mails. If you object to web beacons, we recommend that you follow the instructions for deleting existing cookies and disabling future cookies. We will still know how many of our e-mails are opened and we will automatically receive your IP address, a unique identifier for your computer or other access device but we will not identify you as an individual.
SHARING INFORMATION WITH THIRD PARTIES
Alpha Performance will never sell any information about you to anyone. We are part of a larger company and we may share information with our parent and affiliated companies.
We engage third parties to perform services in connection with the operation of our business. Examples of these services include payment processing and authorization, fraud protection and credit risk reduction, product customization, order fulfillment and shipping, marketing and promotional material distribution, website evaluation, data analysis and, where applicable, data cleansing. We may need to share personal information with these third parties so that they can perform these services, however, we limit the personal information that we give to them and authorize them to use this information only for the purpose of performing those services.
In proceeding with your online order, you agree that both your name and address and those of the delivery name and address (if different) will be checked using third parties such as credit agencies. If you are providing a delivery name and address which is not your own you must have that person’s permission to give us their personal information and for us to use it for the purposes specified. By providing it you are saying you have their permission.
We share aggregated demographic information about our user base with our agents, including agencies or third party vendors so that they can provide marketing analysis and consult on advertising strategies. This information does not identify individual users. We also may share non-personal information, such as the number of users who visited the website during a specific time period or who purchased a specific product through the website, with our marketing partners, advertisers and others from time to time. This information generally is shared in an aggregated form.
We may release personal information if we believe in good faith that: the law or legal process requires it; if we have been advised by counsel; we have received a valid administrative request from a law enforcement agency; or such release is necessary to protect the rights, property or safety of Alpha Performance, or any of our respective affiliates, business partners, customers or others.
As with any business, it is possible that as our business develops, we might go through a business transition, such as a merger, acquisition by another company, sale of all or a portion of our assets or buying online stores or other assets. In such transactions, information about customers will likely be transferred. You will be notified via a prominent notice on our site for 30 days of any such change in ownership or control of your personal information. You will be deemed to have consented to the transfer of your personally identifiable information to any such successor entity unless you notify us via email to the contrary within the 30 day period.
Alpha Performance has a company policy not to flood people with e-mail correspondence, but simply to give you periodic information so you can stay up to date on what Alpha Performance is offering.
YOU can easily unsubscribe at any time you want by contacting our customer service department or by following the instructions contained in the e-mail. It takes some time to put opt outs in effect so you may still receive emails from Alpha Performance for several weeks after your request is received.
Alpha Performance also uses your e-mail address to confirm your order and to confirm shipment of your order and to respond to any inquiries you make on-line. All e-mails you receive will provide you with information as to how to get off the e-mail mailing list if you so desire.
If you would like to update your mailing information or want your name and address removed from Alpha Performance’s direct mailing list you can contact our customer service department.
If you are under 14, you should surf Alpha Performance.com only with involvement of a parent or guardian. Although Alpha Performance does not specifically direct its website, catalogs or e-mails to children, Alpha Performance strives to provide children with as much customer service as possible without violating their privacy rights. For their protection, Alpha Performance asks that anyone under 14 years of age not attempt to register with Alpha Performance or otherwise provide Alpha Performance with any personal information without the consent of a parent or legal guardian.
ACCESS TO YOUR PERSONAL INFORMATION
Alpha Performance will provide you with access to the personal information you provided to Alpha Performance by allowing you to view, update or correct your information. In order to protect your privacy, Alpha Performance takes steps to verify your identity before granting you access to the private information or enabling you to make corrections. Alpha Performance will accomplish this through the use of passwords and personal data.
Our web site’s bunker security system is armed with a sentry system to monitor activity and prevent any unauthorized disclosure of credit card numbers or other personal information. In addition, we utilize a licensed system for credit card authorization and fraud detection. We use industry standard SSL (Secure Sockets Layer) encryption to protect the confidentiality of your personal information.
UPDATES TO PRIVACY INFORMATION